“Michael Counts is a mad genius…He’s a Master of Immersive Theater”
– New York Times

Michael Counts is “the wizard behind some of the most alluring large scale theatrical projects in New York City during the last two decades” 
– The Clyde Fitch Report

“The next level of immersive theater is here”
– Time Out New York



August Moon Drive-In
“August Moon indoor ‘drive-in’ movie theater, bar planned near Nissan Stadium”

– The Tennessean

“Dine-In Cinema Gets Immersive: Indoor Drive-In to Open in Nashville”
– Variety

“This new drive-in isn’t your granddaddy’s cinema”
– Market Watch (The Wall Street Journal)

“Stars will always twinkle at virtual drive-in cinema”
– The Times (of London)

“Indoor trees and fake stars: Planned Nashville attraction isn’t your grandpa’s drive-in”
– Nashville Business Journal

“Which planned Nashville attraction are you most looking forward to?”
– Nashville Business Journal

“Nashville to get fully immersive, indoor replica of a 1960s drive-in cinema”
– Digital Trends

“Say What?! August Moon, an “Indoor Drive-in Experience” Planned for East Nashville in 2018”
– Nashvillest

“Pigeon Forge Could Get Drive-in Movie Theatre”
– NBC News

Paradiso + Escape Entertainment Merger
“What is the Path of Beatrice Like”
– Variety

“Escape Entertainment and the team behind Paradiso launch groundbreaking and dynamic immersive live game”

– Broadway World

Bang On A Can
“Bang On A Can still seethes with energy.”

– New York Times

Ouroboros Trilogy
“Woodruff’s sharply drawn production, at once colorful and stark, places the action in a timeless netherworld.”
– Boston Globe

Paradiso Escape Rooms
Brace yourself”

– Broadway World

Paradiso makes it unclear where fiction ends and the real world begins”
– The Creators Project

“Michael Counts has once again created a paranoid, well-crafted immersive theater experience…”
– Fangoria

“Takes immersive theater to the next level, infiltrating your everyday life.”

The Walking Dead Experience

– The New York Post

“Unlike anything you might find anywhere else!”
– Fangoria (Review)

“Riveting and horrifying… Legitimately terrifying!”
– Slate

The Beacon at Lake Nona Town Center
“The Beacon at Orlando’s Lake Nona Shines With Tribute to Shooting Victims”

– Fox News

“First look: Lake Nona announces new funky art installation”
– Orlando Business Journal


“[Play/Date is] unique, funny and a great night out”

– Eric Sassen, The Wall Street Journal

“[Play/Date] Takes immersive theater to new heights”
– Meredith Carey, New York Observer

“…One of the most innovative pieces of theater currently playing in NYC[…]Play/Date is directed exquisitely by Michael Counts”
– Glenn Quentin, StageBuddy

Play/Date “has set a new bar for immersive theater in New York” 
– The Village Voice

“It’s a testament to the skill of director/designer Michael Counts that the twenty-five plays – by several different writers – feel like such a unified whole” 
– Tara Isabelle Burton, Litro

The Michael Kors Jet Set Experience
“Captivated with a never-before-seen runway show”


The Ride NYC
“The hottest way to experience NY!”

– Today Show (about The Ride NYC)
Anderson Cooper Feature
New York Times Full Review


– New York Times Full Review

BILL: The World’s First Live and Interactive Video Billboard
The Las Vegas and New York premieres 

– Transcript of NPR’s On the Media Feature

Yellow Arrow/Mobkastr
– Interview by Media Scholar Henry Jenkins
Assorted International Feature Press

GAle GAtes et al. DUMBO
So Long Ago I can’t Remember – A Divine Comedy
– New York Times Full Review

The Field of Mars
– New York Times Full Review

Founding of GAle GAtes et al and the move to DUMBO, Brooklyn
– New York Times FeatureAcademic Dissertation by Daniella Vinitski, PhD